CAT4-14 · Information Technology & Digital Skills

Digital Marketing & SEO

Core digital marketing channels and search engine optimisation techniques for growing an online presence — covering SEO, social media strategy, basic paid advertising, and analytics.

What you will learn

• Explain the digital marketing funnel and describe the role of search, social, email, and content channels
• Apply on-page and basic technical SEO best practices to improve a website's organic visibility
• Plan and execute a social media content and engagement strategy for a small business
• Interpret Google Analytics and Search Console data to measure and report campaign performance

Who it's for

Open to all FET students; useful complement to CAT4-04 (WordPress).